K.B. Dillions in Farmington, NM

FARMINGTON – A well known restaurant, K.B. Dillion’s in Farmington said derogatory comments was posted on their Facebook page wall by an ex-employee on Martin Luther King Day.

Farmington has a large population of Native Americans and border the Navajo Nation.

K.B. Dillion general manager Jane Singer told the Daily Times, they issued an official apology. The comments posted, said African Americans and Gays need to stay away. “Our account got hijacked, we’re working to fix it.” she said.

A Native American PR Firm in Mesa, Global Diligence Technologies said small business gaffes like this can hurt the brand image and steer new potential customers away. Especially, if local minorities in the area would like to try and eat there- but if rectified soon enough, more people will appreciate the apology and life goes on.

You can read K.B. Dillion’s official apology below.

“Please accept our sincere apologies for the offensive, disrespectful and insulting posts made on our Facebook page this past Sunday. The views expressed in these posts are not the opinions of K.B. Dillon’s Management or the Staff and do not express our family-owned values. They were made distastefully and we cannot express how sorry we are that such comments that were posted on our page.

K.B Dillon’s Management team is currently in the process of removing all defamatory and offensive material from the page. As a testament to our strive for perfection, we have taken steps to ensure that this will not happen again.

We deeply value our relationship with our customers, both online and in restaurant and remain committed to providing them with the highest level of service simply because they deserve the best.

All of us at K.B. Dillon’s hope our sincere apology will be accepted among our customers who we think of as family and future patrons, who we hope soon, to call family.

Our most sincere apologies,
K.B. Dillon’s Management Team”